1-+GOPST

//To develop an application that promotes simple, secure and effortless mobile transactions.//
 * Mission Statement **

To make Kingston mobile the most widely utilized banking mobile payment system by consumers and merchants in North America.
 * Goal **


 * Objectives **
 * Develop relationships with major retailers by 2011
 * Develop relationships with major baking firms by 2011
 * To have majority market share in major U.S cities by 2013
 * To have majority market share in major Canadian cities by 2015
 * To have majority market share in Canada and U.S. by 2018

=Plans= =Strategies=
 * Convince retailers of benefits (i.e. faster, more secure, reliable)
 * Convince banks that mobile payments are the next big payment trend (ex. Japan, Korea)
 * Convince consumers that we offer the easiest, wallet-less, m-payment solution
 * Collaborate with wireless service providers (i.e. Rogers, Bell, Telus)
 * Supply retailers with Point-Of-Sales mobile payment terminals
 * Inform banks of different security implementation that prevent fraud
 * Become intermediary, simplifying transaction process for banks and vendors (Vendor -> Kingston -> Bank)
 * Introduce consumers to Kingston M-payments and the services we offer

=Tactics=
 * Get Sean Kingston to perform and promote Kingston MPS
 * Persuade consumers to use product with a loyalty program
 * Use of viral marketing videos to raise awareness.
 * Partner with NFC technology organizations
 * Develop account checking website