Promoting+Awareness


 * __Promoting Awareness__**

Kingston Mobile Payments created a viral marketing campaign in effort to promotion awareness. Where the success of videos will contribute to mass awareness of the new payment system. Kingston Mobile will also speak at functions to provide education to financial institutions, the general public, and users on how the Kingston Mobile works. Topics covered include m-payments, convenience and securities, and near field communication technology. Kingston Mobile Payments will be providing a website detailing how the technology works, how it will benefit the consumer, troubleshoot tips and a section for users to perform maintenance on their Kingston accounts. The website will not only provide information, it present promotions and consistent branding for the company. The Kingston Mobile Payments strategize to become intermediary and simplifying transaction activity for banks and vendors. By collaborating with major wireless service providers such as Rogers Wireless, Bell Mobility and Telus Mobility it will increase Kingston Mobile brand awareness. By linking reputable and known companies, consumers will see Kingston Mobile to provide the same quality service as its partners. These promotional efforts allows Kingston Mobile to promote and establish their brand and its awareness to our target market.

Smith, Briony. "The Biggest Legal Risks around Mobile Payments." //ITWorld Canada Information Technology//. 10 June 2008. Web. 06 Apr. 2010. .