2+-+4Ps


 * //under construction//

Product** Our product is Kingston Mobile which is a mobile payment system that implements a system of integration between major banks and retailers. This service will utilize vast network so consumers can access their banking information or engage in transactions with the use of their smart phones. Kingston mobile will mostly consist of a centralized server connecting electronic readers at retailers and banks with a downloadable app for smart phones. With this service and product, consumers finally have the ability to make speedy purchases and banking at the tip of their fingertips. Because of Kingston mobile's connection with banks, users can take make use of both their credit and debit card.


 * Price**

For the retailers, Kingston Mobile will charge on a per transaction basis similar to how credit card companies charge vendors. This charge will be 0.5% of the total transaction which will be the primary source of revenue for Kingston Mobile. Additionally Kingston Mobile app for smart phones which is mandatory will have a charge of $5 one time fee to download. It is crucial that this is the only charge to customers as diverting any charges per transaction to consumers will be detrimental to the adoption rate of Kingston Mobile.

__Viral marketing__ Because Kingston Mobile targets smart phone users viral marketing could be a particularly effective and economical method to mass market to a younger tech savvy demographics. A controversial video created on YouTube would be idea as it would create the type of controversial and buzz for Kingston Mobile and in this information age word of mouth can pass at a incredible speed. __Branding__ Branding kingston mobile is vital for market penetration. For instance Kingston mobile would have to work in conjunction with any major industry involved to co create TV-commercials. Major industries such as retail, cell phone, banks and credit card companies. Kingston mobile would include itself in any bank, retail or cell phone commercial. The phrase "now compatible with Kingston mobile" would be a major branding scheme used to drive early adoption, similarly to how Intel coin marked its own branding term "Intel inside" for the PC industry.
 * Promotion**

Kingston mobile aims to be a major force in both retailing and the banking industry. Therefore Kingston mobile will both have tangible and intangible devices throughout the retailing and banking sectors. For Kingston Mobile App, it will be distributed to consumers via the Kingston Mobile website. Kingston mobile app compatible readers will be installed at most major retailers and service locations. Also since Kingston mobile aims to reach the majority market share in major US cities by 2013, location itself would be almost indeterminate as consumers can access their banking services anywhere with a wifi or wireless signal.
 * Place**