Viral+Marketing


 * __Viral Marketing__**

Viral marketing will be a technique Kingston Mobile Payments will use. The purpose is to reach a large number of people rapidly by increasing awareness and generating buzz about our service. Our service is fast, well-secured and is more convenient for users to process everyday transactions. Firstly, Kingston Mobile Payments will deliver quick-to-the-point viral advertisement videos on YouTube that will appear and portrayed like commercials on television. There is an expectation of visitor hits being generated these YouTube videos for service awareness. The videos show how simple and easy it is to use our service. It also demonstrates the frustration of people facing identity theft or monetary funds put at risk when they carry all their credit cards, bank access cards and identification cards. Kingston Mobile Payments eliminates this frustration by replacing with the easiest, wallet-less, M-payment solution. Secondly, once Kingston Mobile Payments have been set up with Point-of-Sales terminals for reload and payment at retail stores and gas stations, we will distribute evaluation services to users. With every entrance or cash register at our locations, there will be our Kingston logo placed typically where credit cards, Visa and MasterCard and Interac logos are. The Kingston logo will be implicit and will advertise our service as an undercover viral marketing when consumers or users walk into the location. We target tech-savvy users to start adapting to the technology. As soon as evaluation versions of Kingston Mobile Payments are issued, users will begin the buzz of our service. Users will start rating our service and eventually create topics in academic lectures, threads on forums, posts on social networking sites and blogs. The users at this early stage will provide Kingston Mobile Payments free publicity of word-to-word marketing to later users who soon will adapt to our service. Our viral marketing and service promotion does not stop here. Since viral marketing depends on a high pass-along rate from user to user, Kingston Mobile Payments will continue to produce viral videos, invite Sean Kingston to perform and promote Kingston Mobile Payment System as an endorsement.

__**Viral Marketing: Our Videos**__

Our viral marketing strategy includes two videos to be distributed to the public through use of the Web. The first video is intended to inform consumers about the service and the benefits it offers them. Due to time constraints we weren’t able to film this but here is the original script:

// Hello Mobile users... //

// Look at your phone, now back to mine, now back yours, now back to mine… sadly, yours sucks…now back to mine! Mines better! If you joined Kingston mobile payments services, you could be as cool as me….now look down, now look back at me. // // - // // See my phone caters to the fast changing environment, now look at yours, yours doesn’t! // // - // // It processes payments quickly, without the any glitches…now look at yours…it doesn’t even work! // // - // // Security…not even an issue, now back to yours…now back to mine…four level security, we got you covered. // // - // // Privacy…now look down…now look at me….you don’t recognize me do you?...now look down again, now back at me…where did I go? //

The second viral marketing video is not so informative but aims to capture the interest of viewers by being mysterious. It showcases users getting angry and upset with their mobile devices to the point where one even throws his phone into the garbage. This style of video perks the viewer’s interest because they will be wondering why people are so mad with their phones. Finally the viewers are informed upon the conclusion of the video and that Kingston mobile payments services has the answer.