phish

Phishing techniques itself have become increasingly more sophisticated, fraudulent phishing have now frequently targets sites that people regularly visits that also contains personal confidential information. Examples include social networking, banks, online gaming, and e-commerce sites. Techniques includes
 * Spoof websites where a exact replica of a website is made so uses can enter their information
 * Spear phishing where an email is designed to appear from a individual or business the user is known to have connection with.
 * Phone phishing where the user is directed to call a number where usually an automated voice system will ask and input sensitive information

Additionally, in regards specifically with Email Phishing where a specific email message designed to steal identity. Generally a phishing email will direct a person to a fake website that will store their account information usually of very sensitive data. Phishing email content will usually come in the following forms (but not limited to) Phishing has become a major issue for PayPal where it has been constantly been targeted of phish scams due to its overall weak layer of securities. If the hacker can gain access to the user's PayPal account, then the hacker usually have the victim's bank and credit card information so the hacker can freely send money to another account.
 * won lottery
 * account verification
 * account closure notices

http://www.microsoft.com/protect/fraud/phishing/symptoms.aspx